WILL THIS BE ANOTHER WAY TO GET MORE OF MY DATA? Coca-Cola and Clinique have sold digital tokens pitched as a stepping stone to the metaverse. Italian fashion house Gucci collaborated in June with Roblox to sell a collection of digital-only accessories. Game platform Roblox is another big player, outlining its vision of the metaverse as a place where “people can come together within millions of 3D experiences to learn, work, play, create and socialize.”Ĭonsumer brands are trying to jump on the trend, too. Epic Games, the company behind the popular Fortnite video game, has raised $1 billion from investors to help with its long-term plans for building the metaverse. Video game companies also are taking a leading role. He expects people to start seeing Facebook as a metaverse company in coming years rather than a social media company.Ĭritics wonder if the potential pivot could be an effort to distract from the company’s crises, including antitrust crackdowns, testimony by whistleblowing former employees and concerns about its handling of misinformation.įormer employee Frances Haugen has accused Facebook’s platforms of harming children and inciting political violence after copying internal research documents and turning them over to the U.S. ![]() Zuckerberg is going big on what he sees as the next generation of the internet because he thinks it’s going to be a big part of the digital economy. ![]() IS FACEBOOK GOING ALL IN ON THE METAVERSE? Making it work will require competing technology platforms to agree on a set of standards, so there aren’t “people in the Facebook metaverse and other people in the Microsoft metaverse,” Petrock said. Tech companies still have to figure out how to connect their online platforms to each other.
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